A common misunderstanding surrounding CRM is that it is only useful for medium-sized and large consolidated companies. This may not correspond to the truth. It is necessary to lay the proper foundation for the technical tools that the new company will use, just as you are creating the right team and internal processes from the start.
Even if simple CRM is equally, if not more important for start-ups, as it is for companies that have existed for years. Only 18% of companies adopt CRM in the first year. In this case, you should consider what the market is doing and do the opposite. Let's look at some of the crucial benefits startups can achieve by implementing a startup crm before the business starts to exist:
In the early stages of your startup's development, it's easy to get confused when there's a large influx of data. Without CRM, it's even easier to overlook information that could impact your ability to acquire customers and grow rapidly.
When you have all the data visually organized, in an easy-to-understand format, crm can help you make critical business decisions across multiple departments. This type of organization leads to operational efficiency that makes business growth possible even for small businesses.
With a CRM
Without a CRM
|Centralized Information |
With CRM, you will have a centralized database with easy information understanding on all aspects of your business. You can track the buyer's path, understand customers and operate efficiently.
|Low data quality Data|
from customer interactions, sales and support teams will be difficult to manage with manual methods. Without CRM, you'll have trouble reporting, understanding your business, and making crucial decisions.
When conversations and customer interactions are automatically recorded in the system, the team can focus on increasing revenue and increasing customer satisfaction.
|Long and redundant processes|
Without CRM, employees will be forced to record calls, emails and support requests individually. The time it takes to do tasks that should be automated will make it difficult to scale your business.
|Sales & Marketing|
CRM makes it possible to achieve turnover targets. It allows you to understand the effectiveness of your marketing and focus on potential customers showing signs of purchase.
|Low sales team performance|
Without the ability to visually monitor bids and manage the pipeline, you won't be able to properly instruct your sale. Without CRM, representatives lose sales opportunities and find it difficult to exceed the established quota.
|Customer satisfaction Your customers|
do not want to wait for a call. They want immediate answers and DIY tools. CRM allows you to create customer service portals and maximize your team's support efforts.
|Bad experience for the customer|
Without the ability to visually monitor bids and manage the pipeline, you will not be able to properly instruct the sales team. Without CRM, representatives lose sales opportunities and find it difficult to exceed the quota.
|A CRM All In One|
With a CRM, you won't have to waste time managing multiple technology components. Most of the tools you need for daily operations are in one system, and you can directly integrate additional tools.
|Slow and messy management|
Without CRM, you will be forced to put together more technology solutions. Having one system for sales, another for support and another for monitoring production is not only cumbersome, but will also increase labor costs